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List of products by manufacturer Daisy Dee

Daisy Dee understands the modern woman of today and her desire to look beautiful in awide variety of outfits like salwar kameezees saris and western wear.

Even more Daisy Dee appreciates the uniquely beautiful body shapes of indian women.And specially creates styles and fits that compliment her body perfectly.

Crafted from the finest of cotton fabrics Daisy Dee bras are like a fresh of bearth air on delicate skin throughout the year.

The result Daisy Dee has rapidly become the favourite brand of india.Perfect with modern india national dress.Bras that match every mood.

Every Bra is specially crafted to provide smooth elegant body contours. 

Naturally Daisy Dee pays equal attention to its range of Choli bras.

Daisy Dee range for teens is a dream come true for the liberated young woman of india as they adorn the fashion trends of the world.

DaisyDee has the perfect range of beautiful bras to match the every memorable day. Also the Daisy DEE bras are ultimate in comfort.

Daisy Dee understands the modern woman of today and her desire to look beautiful in awide variety of outfits like salwar kameezees saris and western wear.Even more Daisy Dee appreciates the uniquely beautiful body shapes of indian women.And specially creates styles and fits that compliment her body perfectly.Crafted from the finest of cotton fabrics Daisy Dee bras are like a fresh of bearth air on delicate skin throughout the year.The result Daisy Dee has rapidly become the favourite brand of india.Perfect with modern india national dress.Bras that match every mood.Every Bra is specially crafted to provide smooth elegant body contours.Naturally Daisy Dee pays equal attention to its range of Choli bras.Daisy Dee range for teens is a dream come true for the liberated young woman of india as they adorn the fashion trends of the world.DaisyDee has the perfect range of beautiful bras to match the every memorable day. Also the Daisy DEE bras are ultimate in comfort.



Our Company, incorporated in the year 1987, is one of India’s leading women’s innerwear manufacturers. Our products include brassieres, panties, slips / camisoles, homewear, shapewear, foundation garments and sleepwear products. On December 26, 1995, our Company was licensed the brand “Lovable” from Lovable World Trading Company, USA. Subsequently, by an agreement dated December 23, 2000, our Company acquired the brand “Lovable” from Lovable World Trading Company, USA on an exclusive basis for the territories of India, Nepal, Sikkim and BhutanThe innerwear products manufactured under the brand “Lovable” cater to the premium segment market in India.


“Lovable” and “Daisy Dee” are our flagship brands. Our brand “Lovable” is amongst the top three most preferred brand in women’s innerwear in India (Source: CARE Report).As part of our growth strategy, we have diversified our portfolio of brands and acquired brands like “Daisy Dee” from Maxwell Industries Limited through a memorandum of understanding dated March 18, 2004 to cater the mid segment market in India and also acquired the brand “College Style” from Levitus Trading Limited, Hong Kong through a deed of assignment dated March 17, 2009 to cater to the young segment of India. Our Company has also in the past marketed the “Vanity Fair” brand of women’s innerwear garments, which was licensed from VF Corporation Inc., USA.


Our Company’s core competency lies in understanding the prevailing trends in the women’s innerwear market and the buying preferences of our customers and accordingly manufacturing quality innerwear garments to assure our customers of product quality and fit consistency in trendy women’s innerwear. In addition, our competency also lies in identifying the gaps and foraying into the untapped women’s innerwear market segments with unique products. In the year 1995 our Company identified that the Indian market was developing and there was potential for launching and sustaining a premium women’s innerwear brand and pursuant to a license agreement with Lovable World Trading Company, USA (“LWTC”) we acquired the technical expertise for producing international standard innerwear for women. Our Company has its design studio since 1996. It was started and managed by our designers who were trained in the women’s innerwear design at Lovable USA’s studio in Atlanta.


We believe our Company has been successful in establishing one of the first international women’s innerwear brand in the Indian market. Our Company is a marketing centric organisation, which works on the consumer’s need and accordingly modifies the innerwear product and design know-how. Our Company sources certain international innerwear materials like lace and fabric for the women’s innerwear products it manufactures and retails to premium outlets. Our Company segments the customer as per their psychographics, biases and affinities, and the look and fit and features desired. Our Company has established our product segments like All Day Long, Cotton Essensuals, Encircle and Tease, at a time when women’s innerwear market was at its nascent stage. We believe that these focused segments and their customer franchise remain our strength till today.


Our Company is headquartered in Mumbai, Maharashtra and has three (03) manufacturing facilities of which two (02) are situated at Kanakapura road in Bengaluru and one (01) is situated in Roorkee, Uttarakhand. Our two (02) manufacturing facilities situated in Bengaluru, Karnataka commenced operations in the year 1995 and the year 2005, respectively and have a total installed capacity of 30 lac pieces each per annum to manufacture brassiere and panties. Going forward, we propose to implement a project for modernization and integration at a new location in Doddakalasandra, Bengaluru which will result in increase in capacity and value-addition by 25 lacs pieces per annum. The manufacturing unit situated at Roorkee, Uttarakhand commenced operation in February, 2010 and has an installed capacity of 7.5 lac pieces per annum to manufacture brassiere and panties.


Our first manufacturing facility was set up as per the specifications from LWTC. Similarly our other two manufacturing units maintain the same specifications to maintain international standards. Production lines were set up as per the layouts and configurations that were in use at our licensor’s factories. Our production managers received training at LWTC’s factory in Costa Rica, Central America. 


In order to keep up with consumer tastes and fashion cycles, our Company has set up an in house design studio for developing innerwear products and creating styles to meet the global standards. We have a design studio in Bengaluru, Karnataka with the latest equipments and a team of designers. Our design studio is equipped with latest software with requisite hardware like digitiser, pattern grader, sampling, sewing machines and sample analyser. Our design studio has a team of designers, pattern makers and sample makers who put together international trends and innovative features in our innerwear products and which are updated from visits to international women’s innerwear and raw materials fairs, industry literature and women’s innerwear websites. Our Company continuously works on the basis of consumer feedback, by visiting trendsetting international markets and meeting market participants at such markets.



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Showing 1 - 18 of 27 items
  • ₹ 284 In Stock

    Daisy Dee Madonna Salwar kameez Nursing/Feeding Bra Pure Cotton one & only salwar kameez Nursing bra for modern women made with unique machine moulded seamless cups No Ungainly seams,awkward creases,embarrassing bulges,Just smooth streamlined curves Moulded cup bra with Full cup opening for ultimate convenience Detachable clips for easy...

    ₹ 284
    In Stock
  • ₹ 270 Product available with different options

    Daisy Dee Women's A-La-Mode Lightly Padded Seamless Bra Daisy Dee College Style Lightly Padded Seamless Bra for Smooth 'No show' Curves Lightly Padded to enhance Your figure Reinforced double layered fabric for perfect shaping Attractive floral design on the straps.Sexy deep Slim Back

    ₹ 270
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  • ₹ 109 In Stock

    Daisy Dee Women's Arathi Dew Drops Bra Daisy dee Cool,Contemporary bras that are designed for the modern woman of today. Styled for Ultimate comfort. Stitched to perfection for Durability. Delicate,Feminine with a gentle touch of romance.

    ₹ 109
    In Stock
  • ₹ 204 In Stock

    Daisy Dee Women's Backless Saree Bra Daisy Dee Modern Backless bra is designed to compliment the latest fashion trends. Ideal for low neck or backless blouses. Unique Machine moulded,seamless cups ensure that blouses fit perfectly without any seams,stitches or creases visible. Perfect for the modern sari wearing Indian woman.

    ₹ 204
    In Stock
  • ₹ 237 Product available with different options

    Daisy Dee Women's Chell Lightly Padded Seamless Bra  Daisy Dee College style Lightly padded seamless bra to enhance your figure and shape Attractive floral design on straps Self designed fabric that adds to style Seamless Cups for Smooth 'No show' Curves

    ₹ 237
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  • ₹ 289 Product available with different options

    Daisy Dee Women's Cherry Special Moods Lace Bra Full coverage for extra comfort. Exotic lace for added style. Extended shoulder lacy strap for perfect support.

    ₹ 289
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  • ₹ 128 In Stock

    Daisy Dee Women's Dew Drops Cool Bra Crafted from soft cotton fabric to keep you cool Cups trimmed with unique binding for unmatched comfort and fit Low & broad neckline to accentuate the indian dress Cool bra is Elegant,comtemporary,slim straps that are designed for the modern woman of today. Delicate,Feminine with a gentle touch of romance.

    ₹ 128
    In Stock
  • ₹ 128 Product available with different options

    Daisy Dee Women's Dew Drops Sports Bra Coolest Bra For Fun and Games Trendy,Contemporary bras that are designed for modern woman of today Styled for ultimate comfort Stitched to perfection for durability Bold & Confident,with a delicate touch of feminine allure

    ₹ 128
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  • ₹ 231 In Stock

    Daisy Dee Women's Embrace Salwar Kameez Bra Pure cotton bra for natural comfort Seamless moulded cups,for smooth,streamlined contours Double layered fabric for enhanced durability & comfort Full Coverage,ideal for everyday wear.Slim trendy floral straps

    ₹ 231
    In Stock
  • ₹ 256 In Stock

    Daisy Dee Women's hipster printed panties pack of 3 Elegant Hipster Cut. Styled to offer great coverage. made from 100% superior combed cotton. Fashioned with solid shades that enhances the feminine beauty. Designed to maintain shape and last longer. Available in a range of attractive prints. Colour and design may vary due to assortment.

    ₹ 256
    In Stock
  • ₹ 270 In Stock

    Daisy Dee Women's hipster printed panties pack of 3 Elegant Hipster Cut. Styled to offer great coverage. made from 100% superior combed cotton. Fashioned with delicate prints that add to feminine beauty. Designed to maintain shape and last longer. Superior elastic for a longer life. Available in a range of attractive prints. Colour and design...

    ₹ 270
    In Stock
  • ₹ 313 In Stock

    Daisy Dee Women's hipster printed panties pack of 3 Elegant Hipster Cut. Styled to offer great coverage. made from 100% superior combed cotton. Fashioned with delicate prints that add to feminine beauty. Designed to maintain shape and last longer. Superior elastic for a longer life. Available in a range of attractive prints. Colour and design...

    ₹ 313
    In Stock
  • ₹ 256 In Stock

    Daisy Dee Women's hipster solid panties pack of 3. Elegant Hipster Cut. Styled to offer great coverage. made from 100% superior combed cotton. Fashioned with solid shades that enhances the feminine beauty. Designed to maintain shape and last longer. Superior elastic for a longer life. Colour may vary due to assortment.

    ₹ 256
    In Stock
  • ₹ 218 Product available with different options

    Daisy Dee Women's Jazz Lightly Padded Seamless Bra Daisy Dee College style Lightly Padded Seamless Bra for Smooth 'No show' Curves Lightly Padded to enhance Your figure Trend Setting contrast straps for Bold,Young looks Sexy deep Slim Back

    ₹ 218
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  • ₹ 95 In Stock

    100% cotton, crafted  for comfort and style with enhanced stretchability for better movement. Daisy Dee camisoles are stylishly designed with smart slim spaghetti straps, waist length coverage and special binding at necklines and armholes.  Daisy Dee camisoles offer total comfort and freedom of movement,along with feminine grace.

    ₹ 95
    In Stock
  • ₹ 199 Product available with different options

    Daisy Dee Women's Kiwi Collage Style Pre Shaped Bra Daisy Dee College Style Lightly Padded Seamless Bra for defined shaping. Full Coverage, Lightly Padded Bra to enhance Your figure,Smooth 'No show' Curves Cotton Lined Pre Shaped Bra.

    ₹ 199
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  • ₹ 270 In Stock

    Daisy Dee Women's La Bella Salwar Kameez Bra. Crafted from soft cotton fabric that allows your skin to breathe. No seams,no stitches and no creases on the cups. Double lined seamless cups provide smooth finish to your sensuous curves. Uniquely styled to give perfect fit, added comfort and full coverage to the bust.

    ₹ 270
    In Stock
  • ₹ 289 In Stock

    Daisy Dee Women's Misty Collage Style Pre Shaped Bra Daisy Dee College Style Lightly Padded Seamless Bra for defined shaping. Full Coverage, Lightly Padded Bra to enhance Your figure,Smooth 'No show' Curves Cotton Lined Pre Shaped Bra. Detachable strap can be worn as multiway.

    ₹ 289
    In Stock
Showing 1 - 18 of 27 items