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List of products by manufacturer Lovable

Lovable is delighted to present to you a glimpse into the latest additions to our designer collection bra,panties,camisoles,shape wear and leggings.

Explore the very latest styles in fashion lingeries from lovable for comfort, style and adorable fit.

Lovable range offers you the fashion conscious woman a mind boggling array of choices.

The range of premium cotton lingerie that combines the appeal of world class style and elegance with heavenly comfort ideal for warm,sunny seasons of india.

The funky collection for GEN Y that reflects the bold,fun loving tastes of the smart fashion conscious young women of india.

Our Company, incorporated in the year 1987, is one of India’s leading women’s innerwear manufacturers. Our products include brassieres, panties, slips / camisoles, homewear, shapewear, foundation garments and sleepwear products. On December 26, 1995, our Company was licensed the brand “Lovable” from Lovable World Trading Company, USA. Subsequently, by an agreement dated December 23, 2000, our Company acquired the brand “Lovable” from Lovable World Trading Company, USA on an exclusive basis for the territories of India, Nepal, Sikkim and BhutanThe innerwear products manufactured under the brand “Lovable” cater to the premium segment market in India.


“Lovable” and “Daisy Dee” are our flagship brands. Our brand “Lovable” is amongst the top three most preferred brand in women’s innerwear in India (Source: CARE Report).As part of our growth strategy, we have diversified our portfolio of brands and acquired brands like “Daisy Dee” from Maxwell Industries Limited through a memorandum of understanding dated March 18, 2004 to cater the mid segment market in India and also acquired the brand “College Style” from Levitus Trading Limited, Hong Kong through a deed of assignment dated March 17, 2009 to cater to the young segment of India. Our Company has also in the past marketed the “Vanity Fair” brand of women’s innerwear garments, which was licensed from VF Corporation Inc., USA.


Our Company’s core competency lies in understanding the prevailing trends in the women’s innerwear market and the buying preferences of our customers and accordingly manufacturing quality innerwear garments to assure our customers of product quality and fit consistency in trendy women’s innerwear. In addition, our competency also lies in identifying the gaps and foraying into the untapped women’s innerwear market segments with unique products. In the year 1995 our Company identified that the Indian market was developing and there was potential for launching and sustaining a premium women’s innerwear brand and pursuant to a license agreement with Lovable World Trading Company, USA (“LWTC”) we acquired the technical expertise for producing international standard innerwear for women. Our Company has its design studio since 1996. It was started and managed by our designers who were trained in the women’s innerwear design at Lovable USA’s studio in Atlanta.


We believe our Company has been successful in establishing one of the first international women’s innerwear brand in the Indian market. Our Company is a marketing centric organisation, which works on the consumer’s need and accordingly modifies the innerwear product and design know-how. Our Company sources certain international innerwear materials like lace and fabric for the women’s innerwear products it manufactures and retails to premium outlets. Our Company segments the customer as per their psychographics, biases and affinities, and the look and fit and features desired. Our Company has established our product segments like All Day Long, Cotton Essensuals, Encircle and Tease, at a time when women’s innerwear market was at its nascent stage. We believe that these focused segments and their customer franchise remain our strength till today.


Our Company is headquartered in Mumbai, Maharashtra and has three (03) manufacturing facilities of which two (02) are situated at Kanakapura road in Bengaluru and one (01) is situated in Roorkee, Uttarakhand. Our two (02) manufacturing facilities situated in Bengaluru, Karnataka commenced operations in the year 1995 and the year 2005, respectively and have a total installed capacity of 30 lac pieces each per annum to manufacture brassiere and panties. Going forward, we propose to implement a project for modernization and integration at a new location in Doddakalasandra, Bengaluru which will result in increase in capacity and value-addition by 25 lacs pieces per annum. The manufacturing unit situated at Roorkee, Uttarakhand commenced operation in February, 2010 and has an installed capacity of 7.5 lac pieces per annum to manufacture brassiere and panties.


Our first manufacturing facility was set up as per the specifications from LWTC. Similarly our other two manufacturing units maintain the same specifications to maintain international standards. Production lines were set up as per the layouts and configurations that were in use at our licensor’s factories. Our production managers received training at LWTC’s factory in Costa Rica, Central America. 


In order to keep up with consumer tastes and fashion cycles, our Company has set up an in house design studio for developing innerwear products and creating styles to meet the global standards. We have a design studio in Bengaluru, Karnataka with the latest equipments and a team of designers. Our design studio is equipped with latest software with requisite hardware like digitiser, pattern grader, sampling, sewing machines and sample analyser. Our design studio has a team of designers, pattern makers and sample makers who put together international trends and innovative features in our innerwear products and which are updated from visits to international women’s innerwear and raw materials fairs, industry literature and women’s innerwear websites. Our Company continuously works on the basis of consumer feedback, by visiting trendsetting international markets and meeting market participants at such markets.

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Showing 1 - 18 of 30 items
  • ₹ 374 In Stock

    Lovable Momeez Nursing Bra/Feeding Bra. Crafted from cotton fabric for a soft, gentle feel. Roomy absorbent cotton cups that hold the breast pads while providing maximum comfort. Broad shoulder straps for better support. Handy clasps for easy,one handed nursing access. A choice of multiple back settings that adjust to your changing size requirements....

    ₹ 374
    In Stock
  • ₹ 427 In Stock

    Lovable Women's All Day Long Salwar Kameez / Saree Bra Seamless cups for a 'With it' look. Unique Neckline for comfort and class. Smart highlights of shiny-edge elastic. Double layered cups for better coverage.

    ₹ 427
    In Stock
  • ₹ 403 In Stock

    Lovable Women's All Day Long Salwar Kameez / Saree Bra Square side with set in front styling ideal for most figures Straps positioned to prevent slipping Cotton rich fabric with X-stretch elastic around cups for a snug,perfect fit The Bra can be ideally worn under salwar kameez/tops/saree blouses/Kurtis

    ₹ 403
    In Stock
  • ₹ 351 In Stock

    Lovable Women's All Day Long Salwar Kameez / Saree Bra Very feminine cotton bra with floral look. Unique side cup band for excellent fit. Cotton airy fabric ideal for summer. The Bra can be ideally worn under salwar kameez/tops/saree blouses/Kurtis.

    ₹ 351
    In Stock
  • ₹ 332 In Stock

    Lovable Women's All-day-Long Underwired Moulded cup bra Lovable Underwired bra for additional support Moulded Double-Layer Cups that provides total support and shape Full Cups provide complete coverage.Back-adjustable stretch straps Ideal for the full-figured Woman.Seamless design for a smooth look under any outfit Recommended for All-day-long...

    ₹ 332
    In Stock
  • ₹ 237 In Stock

    Lovable Women's Cheekies Stretch Panties Pack of 2. Reinvent yourself in modern cheeky cut. Delicate stretch lace on leg openings. Exceptionally soft & smooth stretch Fabric. Scallop trimmed elasticated waist band. Convenient twin pack with contrast colour combos. Colour may vary due to assortment.

    ₹ 237
    In Stock
  • ₹ 171 In Stock

    Lovable Women's Cotton Camisole  Woven form superfine natural fibres tiny rings and sliders that can be adjusted to your comfort level Low straight back that's just perfect for low-back outfits Wraps snugly around your curves way down to the waist Enhanced shape retention and moisture management allows your skin in breathe Body-hugging comfort...

    ₹ 171
    In Stock
  • ₹ 284 In Stock

    Lovable Cotton Essensuals Salwar Kameez/Saree Bra Specially-developed cotton-rich fabric-soft,sensual and absorbent No Show Seamless moulded cups provide smooth streamlined contours Full Coverage cups that provide total containment Front strap extension offers better lift Comfortable and supportive double layerd cups Piping elastic on neckline...

    ₹ 284
    In Stock
  • ₹ 284 In Stock

    Lovable Cotton Essensuals Salwar Kameez/Saree Bra Specially constructed to enhance your shape with maximum support and comfort Full Coverage cups that provide total support Unique U-frame design 3-section bra guarantees a great fit Double layered cup support and provide the perfect uplift

    ₹ 284
    In Stock
  • ₹ 408 Product available with different options

    Lovable Cotton Essensuals Salwar Kameez Bra Specially-developed cotton-rich fabric-soft,sensual and absorbent Full Coverage cups that provide total comfort Specially crafted concentric seams that offer enhanced lift and support Innovatively designed to keep you cool and comfortable even in hot,Indian summers

    ₹ 408
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  • ₹ 327 In Stock

    Lovable Women's Cotton Printed Panties Pack of 3. Let Autumn take over body.Lovable set pf 3 delicately printed panties to make the woman in you blossom. With the caress of soft cotton,the snugness of comfortable cuts and the choice of dark and pastel prints. Lovable prints,because some sensations do last. Colour and design may vary due to assortment.

    ₹ 327
    In Stock
  • ₹ 327 Product available with different options

    Lovable Women's Cotton Printed Panties Pack of 3. Let Autumn take over body.Lovable set pf 3 delicately printed panties to make the woman in you blossom. With the caress of soft cotton,the snugness of comfortable cuts and the choice of dark and pastel prints. Lovable prints,because some sensations do last. Colour and design may vary due to assortment.

    ₹ 327
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  • ₹ 299 In Stock

    Lovable Women's Cotton Printed Panties Pack of 3. Let Autumn take over body.Lovable set pf 3 delicately printed panties to make the woman in you blossom. With the caress of soft cotton,the snugness of comfortable cuts and the choice of dark and pastel prints. Lovable prints,because some sensations do last.  Colour and design may vary due to assortment.

    ₹ 299
    In Stock
  • ₹ 270 In Stock

    Lovable Women's Cottons Solid Bikini Panties Pack of 3. 100% Compact cotton - fresh wear after wear. Itch free label.Low rise waist line with scooped leg cut. Soft elastics for superior comfort. Available in wide range of trendy colours. Colour may vary due to assortment.

    ₹ 270
    In Stock
  • ₹ 303 In Stock

    Lovable Essensuals Cotton rich Seamless Bra "No Show" Seamless Double layered Moulded cups Comfortable and supportive double layerd cups Deep plunging neckline ideal for low cut outfits Contrast piping elastic on neckline and armholes Detachable twin straps + extra transparent strap Label-free for non-itch comfort

    ₹ 303
    In Stock
  • ₹ 313 Product available with different options

    Lovable Essensuals Cotton Rich Sports Bra Moulded cup construction for total support Crossover elastic adds support and comfort Specially developed stretch cotton fabric with ultra soft feel Unique under-cup support with broad band,for snug fit and comfort Flexible for wearing cross back or regular style Ideal for low impact aerobic and similar...

    ₹ 313
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  • ₹ 242 In Stock

    Lovable Women's Hip N Hep Hipster Solid Panties Pack of 3 100% Combed super soft compacted cotton.Suitable for year round wear No ride up.No stress marks with gentle grip elastics Soft elastics for superior comfort Available in wide range of colours Hidden Elastic for leg opening for smoother feel.Itch Free Label  Colour may vary due to assortment

    ₹ 242
    In Stock
  • ₹ 242 In Stock

    Lovable Women's Hip N Hep Low Cut Panties Pack of 3. 100% Combed super soft cotton.Low rise waist Line. Hidden Elastic for leg opening for smoother feel. Itch Free Label. Available in wide range of trendy colours. Colour may vary due to assortment.

    ₹ 242
    In Stock
Showing 1 - 18 of 30 items